Post Production for Splice's Ayesha Interview

Not every piece of content is about a product or a technique. Sometimes the most valuable thing a brand can publish is a conversation worth having.

Splice brought me in to handle full post production on this intimate sit-down with Ayesha, the NYC-based DJ and producer known for her boundary-pushing club tracks and genre-blending sets. The subject matter was personal and layered. Growing up across different parts of India, Ayesha opens up about what it means to carry a South Asian identity into a globalized music scene, how to draw from cultural heritage authentically without being flattened into a stereotype, and the quiet politics that play out on every dancefloor.

Interview content this thoughtful lives or dies on how safe the subject feels on screen. The full post production approach was built around protecting that intimacy. The edit stayed close to Ayesha throughout, letting the conversation unfold at its own pace without forcing resolution on ideas that deserved room to breathe. Color grade and sound design were kept warm and understated, nothing that would pull focus from the weight of what she was saying.

The result is a piece that works as genuine cultural commentary as much as it does music content. For Splice's audience of producers, artists, and creators it offers something most branded content does not: a real perspective on a real experience, told without the edges sanded off.

For brands, media companies, and content studios looking for a post production lead who can handle sensitive, character-driven documentary and interview content with the same level of craft as high energy music videos and product launches, this is that range in action.