Margenus is an emerging fashion brand with a mission to redefine luxury for professional women. The goal was to develop a brand identity that captured the designer’s unique approach to fashion while appealing to women who value individuality, boldness, and sustainability. A key challenge was setting the brand apart in a fashion landscape where most competitors use monochromatic, all-caps logos, while also highlighting its focus on upcycling.

The brand differentiates itself through its use of color and typography. Instead of relying on a monochromatic palette, I introduced red, light pink, and deep blue to convey the brand’s uniqueness. The logo, composed in lowercase to stand out from competitors, combines a modern sans-serif typeface with a traditional serif, symbolizing the fusion of strength and elegance. The symbol, made from a continuous line that forms a closed shape, represents the cycle of reinvention. Corporate patterns deconstruct and reuse this symbol to reinforce the brand’s emphasis on upcycling and sustainability.