Brand Refresh (Ellen Yin Media LLC)

Ellen Yin of Cubicle to CEO came to me for a brand refresh last year. She wanted to keep the logo she already had (and who wouldn't - it's perfect!) and add some new elements, refresh the colors, etc. We also ended up coming up with a concept for a new logo, as well, which I'll attach below.

We began with a mood board to represent the fonts and colors and vibes we were going for. This is the final one we settled on. Below are further concepts we worked on together.

Although I did recolor the current logo, I also provided new concepts for Ellen to consider in the future.