Manufacturing Website Redesign with Webflow CMS

https://www.friction1.com/

Description: Led the redesign and Webflow development for a manufacturing brand, transforming their outdated website into a clean, modern platform. Implemented a dynamic CMS to simplify content management—enabling the team to update products and articles quickly without technical assistance.

This project was a complete redesign of a manufacturing company’s website, built with Webflow. The main focus was on creating a scalable and flexible CMS structure to handle complex product data.

We developed a large, interconnected CMS system that supports product types, product options, certifications, galleries, and videos — with conditional visibility across layouts. Some product types include additional options or certifications, while others display custom content like galleries or documentation.

The first stage of the redesign focused on information architecture and wireframing to define a unified layout adaptable for multiple content types. By building dynamic CMS templates, the client’s team can now easily scale the site — adding new product types, options, or blog posts in just a few minutes, without touching the design or code.