Project Overview

SiFly is an eFoil manufacturer, a futuristic electric surfboard that allows riders to levitate above the water. When I was brought on to help with the project, SiFly had been on the market for two years, but had no existing brand identity, so the company did not stand out and all graphic and marketing materials lacked consistency.

To enhance the brand’s image and drive sales, I was brought on board and assigned to redesign their website. The objective was to refresh the design in a simple manner and enhance the overall user experience, without necessitating extensive implementation time or significant changes. By adhering to the company’s new Brand Guide, I was able to maintain coherence in color, typography, and imagery across the website. The overall design utilizes a clean and minimalist layout, paired with captivating visuals, to effectively exhibit SiFly's products and services in a sensory stimulating manner.