Brand Voice & Website Copy for Artisan Coffee Roastery
Mahek Habib
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Posted Jul 23, 2025
Created brand voice and website copy for a specialty coffee roastery.
Title: Brand Voice & Website Copy for Artisan Coffee Roastery
Description:
Crafted a distinctive, warm-toned brand voice for a specialty coffee brand rooted in slow living and craftsmanship. Developed homepage, tagline, and product descriptions that aligned with their vintage roastery aesthetic.
Copy Samples:
Tagline: “Where Time Slows Down & Coffee Speaks Soul.”
Homepage Intro:
Welcome to The Roastery — a haven for slow sips, warm light, and rich stories in every cup. Ethically sourced beans, roasted in small batches, poured with love.
Product Copy:
Velvet Roast – A bold, chocolatey blend with hints of toasted hazelnut. Morning’s favorite ritual.
Moonlight Decaf – Smooth, low-acid, and gentle on the soul — your midnight moment in a mug.
What I Did:
Developed brand tone of voice
Wrote homepage and product descriptions
Created tagline and value proposition
Ensured emotional connection through sensory language