HealthSocial - Branding & Web Design
Jamayal Tanweer
Healthcare's turn-key solution for social media insights, powering patient centricity.
Healthsocial owns an ever-growing library of pre-built conversations around disease states that can be instantly accessed, enabling healthcare marketers to spend less time interpreting data and more time developing effective marketing strategies that genuinely put the first.
The task at hand was to create a complete branding identity. After multiple sessions with the founding team, it was decided that the single-minded proposition for healthsocial boiled down to "patient centricity," That narrative was enhanced visually through illustrations, design and other marketing touchpoints.
The target market is pharma + healthcare providers seeking online data on a specific disease.
The brand narrative helped dissect the individual components of the logo + colours.
logo and the elements
some unused concepts that were developed along the way during the initial days...
Used Gilroy for its simplicity and clarity, tying it back to the brand commitment.
Brand Colours
website - live link: www.healthsocial.com
social media grid and content calendar
Illustrations
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Posted Apr 16, 2023
Branding and Web Design for HealthSocial - First ever high-fidelity insights tool, built for patient centricity.
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