Paye Branding
Asli Dane
Harika & Gurur came to me wanting to get their passion out into the world. They are full-time coffee lovers as well as producing premium Turkish coffee and wanted to get their branding perfect before they started!
The Spark ✨
The meaning of the Paye is to rise at the same time, step. The spiral staircase illustration in bird's-eye perspective represents this.
There is a word in Turkish called to show deference. They wanted to keep this name as a brand name, which reminds them of chatting with their loved ones over coffee.
Paye means to offer a fresh taste from home, especially to people far from their homeland. They want to introduce and keep the Turkish coffee culture alive in the heart of Europe to all coffee lovers.
The Stats 💯
Timeline: 1 month
Budget: $2500
Deliverables:
• Creative Direction
• Research & Brand Strategy
• Logo Suite
• Typography System
• Color Palette
• Pattern Design
• Stationery Design
• Packaging Design
Asli supported us during the whole logo design process. She took a lot of time to understand our wishes and ideas. The communication was smooth and harmonious. The end product met our expectations. We will definitely work with Asli again. Great work!
Harika & Gurur
Founders
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Posted Oct 29, 2022
New brand identity for Paye, a small business that creates tasty Turkish coffee.
