Cognition Ads Website Redesign
Swayam Goswami
Reimagining an Ad-Tech Platform Cognition Ads
Through Visual Storytelling & Enterprise SaaS Design
Cognition Ads is an AI-powered advertising and analytics platform helping businesses optimize campaigns through intelligent data systems and performance insights.
Key Issues
The previous homepage experience created a disconnect between the platform’s capabilities and its perceived value.
Weak information hierarchy
Minimal product storytelling
Low enterprise trust
Lack of supporting visuals
Limited explanation of features and benefits
Almost no conversion journey
My Role
I was involved in:
More than 10 Hero Visual Explorations
24 Custom Web Illustrations
Visual UX Storytelling
Enterprise SaaS UI Direction
Design Objective
The redesign focused on three core goals:
1. Increase Conversion Potential
2. Build Enterprise Credibility
3. Improve SEO & Content Scalability
Building a Modular SaaS Narrative
Every section was designed to answer a specific user question. This helped transform the homepage into a guided conversion experience instead of a static marketing page.
User Questions
From Static Layout → Narrative Experience
The original website felt static.
The redesign focused on creating movement through structure.
Every section was designed to function as part of a guided visual narrative:
introducing the platform,
explaining the value,
simplifying technical concepts,
and progressively building trust.
Instead of isolated UI blocks, the homepage became a continuous storytelling system.
Before & After Redesign
Re-designing Hero Visuals
The core fundamental was to design a visual that resembles the idea of
"Bringing your broken streaming TV advertising workflow and fix it with our solutions."Started with bare minimum sketches: Hero v1.0
Early Explorations of Hero Banner
Visual Direction for v2.0
The visual system was designed around:
Enterprise SaaS aesthetics
Clean modular layouts
High-contrast typography
Structured whitespace
Minimal yet cinematic UI composition
Intelligent motion-ready illustrations
Premium B2B visual language
The goal was to make the product feel sophisticated without becoming visually overwhelming.
The Direction Became Clearer: Hero v2.0
From broken to fixed ⤵︎
Hero Visuals v2.0
The Final Hero Section: Hero v3.0
Final Hero Section
Case Studies with Real Results
Case Studies with Real Results
Illustration System
One of the key parts of the redesign was to introduce a custom illustration system to support feature storytelling.
The illustrations were designed to:
Simplify complex ad-tech concepts
Increase visual retention
Reduce cognitive load
Add brand memorability
Break the monotony of enterprise layouts
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Posted May 15, 2026
Redesigned Cognition Ads' website with visual storytelling to enhance user engagement and brand trust. Designed 24 complex feature illustrations.
