Louis Quindlen: Campaign and Web Design:

Miguel Bryan Juteau

Graphic Designer
Brand Strategist
Web Developer
Adobe Illustrator
Figma
WordPress
Campaign Logo Variations
Campaign Logo Variations

Leadership Through Experience

Meet Louis, an exceptional educational leader who, as the former Department Chair of the Laney College Machine Technology Program, prioritized students’ needs, spearheading its transformation into a top-tier institution, and now aims to make an even greater impact as a candidate for the Board of Trustee position. Throughout his tenure as the Department Chair of the Laney College Machine Technology Program from 2003 to 2020, he consistently prioritized the needs of students. His unwavering commitment led to the program’s remarkable transformation into one of the top institutions in California.
Inspired by this experience and driven by his dedication to students, he now seeks to make an even greater impact by running for the Board of Trustee position. He believes that with this new role, he can champion meaningful changes that will enhance students’ educational experiences and shape their futures for the better.
I was tasked with helping him develop a new brand and a campaign website that would position him as a candidate who actually has a plan that he would implement, experience and knowledge to back it up, and dedication to keep fighting for the needs and welfare of the students of Peralta education system.
Campaign Billboard Sign
Campaign Billboard Sign

Discovering Louis’ Vision

The journey started with an in-depth discovery meeting with Louis and his team. This session was essential for understanding Louis's extensive background in education, identifying the community challenges he aims to address, and recognizing how his expertise, knowledge, and determination can drive significant improvements for students in the Peralta Community College system.
Subsequent online research enriched our strategy development. We gathered insights about the positive impact Louis had on his students, the perspectives of his opponent, and the distinct identities of each college within the Peralta system, despite being under a unified umbrella. This information was pivotal in shaping our approach: it became evident that positioning Louis as a candidate deeply connected and responsive to the community's needs was crucial. His nearly two decades of direct engagement with the students and educational framework uniquely qualified him to serve their interests effectively.

Understanding Individual Preference

In the vibrant tapestry of community college campuses, students embrace their own unique experiences and use them as fuel to pursue their educational goals. The colors for the campaign were inspired from the different colleges under the Peralta Community College umbrella and optimized to evoke a brighter outlook towards a better education system. Drawing inspiration from their individuality and Louis’ history for grassroots politics, our goal was to create a brand that helps embrace those ideas and allows students to mix and match visual systems to show their support for the campaign however they see fit.
The result was a brand that embraced the colorful nature of all the colleges combined.
College of Alameda, Berkeley City College, Merritt College, Laney College
College of Alameda, Berkeley City College, Merritt College, Laney College

Results

On November 8, 2022, Louis Quindlen officially won the Board of Trustee position and is currently putting in the work to create a more strategic college system that will give more equitable opportunities for many more students to come.

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