Leadership East Bay: Logo, Brochure, Marketing Materials

Logo Design, Brochure Design, and Stationary

Leadership East Bay (also known as LEB) is an organization that provides professional development training to managers and community leaders from diverse sectors within the East Bay Area. The organization pushes the boundaries of organizational management and collaboration by bringing together participants and subject matter experts from different industries within the area so that they could learn from one another and bring their knowledge back their communities.

What sets LEB apart from the competition is their hyper-local focus on providing education through local experiences as well as supporting all individuals within key areas such as Albany, Berkeley, El Cerrito, Emeryville, and Kensington.

Despite LEB's focus on serving a niche market and supporting the local region, this unique aspect is not effectively reflected in their current branding. This discrepancy is the issue I was tasked to address by redesigning their brand identity and creating a promotional piece to better showcase their program.

Inspired by the organization’s hyper local focused education and training, I created a logo that was flexible and representative of all the different cities they serve within the region.  

I started with the basic geometric shape that makes up the East Bay Area. From there, zooming in and out created different graphical elements that represent the unique areas that are home to the leaders they aim to support.

bryanjuteau@gmail.com