Project description. Optimized the ecommerce experience for Luxy Hair, a globally recognized direct-to-consumer beauty brand specializing in premium hair extensions and hair accessories. The objective was to enhance product discovery, improve product page engagement, and optimize the purchasing journey for beauty shoppers seeking instant hair volume and length solutions. Through UX improvements, optimized product pages, and mobile performance enhancements, the store achieved a 34% increase in conversion rate, 42% improvement in product page engagement, and 26% increase in average order value within 90 days.