Social Media Management and B2C Marketing at KINOBI Indonesia by Ardya DewaSocial Media Management and B2C Marketing at KINOBI Indonesia by Ardya Dewa

Social Media Management and B2C Marketing at KINOBI Indonesia

Ardya Dewa

Ardya Dewa

Breathed new life into a flagging account, driving it to 1.9M+ in under 3 months 💨

💡 Who is Kinobi Tech Indonesia?

Kinobi is a Career Management System designed for universities to streamline career center operations, support accreditation processes, and help achieve key performance indicators (IKU).
It offers a range of tools, such as a Resume Builder, Job and internship Portal, and Tracer Study, all of which aim to reduce administrative work while improving student outcomes more efficiently and cost-effectively.
Trusted by over 60 global clients, including leading Indonesian universities like ITS, UNPAD, IPB, and UNAIR, Kinobi helps institutions enhance their career services and better support student success.

📱 Platform: Instagram

💅🏻 My Roles

Audience & Competitor Research: Identifying target niches and analyzing competitors to sharpen strategy.
Social Media Strategy & Management: Create and schedule daily posts, including engaging Reels, to keep your audience hooked.
Content Creation: Crafting daily posts based on carefully planned content pillars to align with your brand’s goals.
Community Engagement: Building relationships through interactive stories and personalized DM conversations.
Partnerships & Collaborations: Teaming up with global career platforms like Kalibrr Indonesia for impactful online activations.
Visual Concept Development: Collaborating with the design team to ensure content is visually compelling and on-brand.
Performance Monitoring & Reporting: Analyze results and provide monthly reports to highlight continuous growth and success.

✨ The Results

1,9M+ Accounts reached
2,6M+ Content impression
195K+ Accounts engaged
New content pillars
New visual content branding
100+ Participants in our online activation with Kalibrr
Performance Overview
Performance Overview
Feeds Content
Feeds Content
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Posted Jan 22, 2025

Boosted Kinobi Indonesia's Instagram reach to 1.9M+ in 90 days, driving 2.6M+ impressions and 195k+ engagements through strategic content and partnership.