Breathed new life into a flagging account, driving it to 1.9M+ in under 3 months 💨
💡 Who is Kinobi Tech Indonesia?
Kinobi is a Career Management System designed for universities to streamline career center operations, support accreditation processes, and help achieve key performance indicators (IKU).
It offers a range of tools, such as a Resume Builder, Job and internship Portal, and Tracer Study, all of which aim to reduce administrative work while improving student outcomes more efficiently and cost-effectively.
Trusted by over 60 global clients, including leading Indonesian universities like ITS, UNPAD, IPB, and UNAIR, Kinobi helps institutions enhance their career services and better support student success.
📱 Platform: Instagram
💅🏻 My Roles
Audience & Competitor Research: Identifying target niches and analyzing competitors to sharpen strategy.
Social Media Strategy & Management: Create and schedule daily posts, including engaging Reels, to keep your audience hooked.
Content Creation: Crafting daily posts based on carefully planned content pillars to align with your brand’s goals.
Community Engagement: Building relationships through interactive stories and personalized DM conversations.
Partnerships & Collaborations: Teaming up with global career platforms like Kalibrr Indonesia for impactful online activations.
Visual Concept Development: Collaborating with the design team to ensure content is visually compelling and on-brand.
Performance Monitoring & Reporting: Analyze results and provide monthly reports to highlight continuous growth and success.
✨ The Results
1,9M+ Accounts reached
2,6M+ Content impression
195K+ Accounts engaged
New content pillars
New visual content branding
100+ Participants in our online activation with Kalibrr
Performance Overview
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Posted Jan 22, 2025
Boosted Kinobi Indonesia's Instagram reach to 1.9M+ in 90 days, driving 2.6M+ impressions and 195k+ engagements through strategic content and partnership.