Tradaill is a Supply Chain Logistics Software Startup that aims to make marine terminals more efficient by optimizing their container outflows. Their slogan "Move Efficiently" is their way of saying "We make transporting goods easy and fast. Tradaill (spelled Trádáil in Gaelic) refers to the act of trade. Fitting for a Supply Chain Logistics Company.

My logo design process starts by creating a visual map that organizes the key concepts, ideas, and keywords I gather during the initial discovery phase. This helps me see the big picture during logo ideation.

The logo for Tradaill blends three key elements. First, it features a Celtic Knot, honoring the company’s name. Second, the logo resembles a globe, with a sphere that mirrors Earth’s horizon from space. This symbolizes global trade and Tradaill’s software as a game-changer, opening up new horizons for its users. Finally, the design incorporates the letter “T” for Tradaill, tying it all together.

Establishing a brand identiy goes beyond just a logo, so I worked with Tradaill to iron out their mission, values, target market, and motto, "Move Efficiently". This also fueled the design of digital illustrations, micro-animation, and imagery to complete their brand identity. The result was a meaningful and consistent design that could be applied across multiple touchpoints (website, application, and marketing material).