GLOV Beauty Project
Dravya Bansal
GLOV Beauty
Transforming a hero-product storefront into a high-AOV, multi-product digital flagship through educational UX and dynamic bundling.
Client: Thomas D.
Location: Taxes
Year: 2025
Service: Full-Stack Shopify Management, CRO & AOV Strategy
Beauty Tech: Sustainable E-commerce
GLOV Beauty
GLOV Beauty disrupted the skincare industry with a seemingly impossible claim: erasing heavy makeup using nothing but water and their patented microfibers. While the product was highly innovative and eco-friendly, scaling the brand presented a unique challenge.
The storefront was treating the flagship glove as a one-off purchase rather than the foundation of a complete skincare routine. This led to a plateau in Average Order Value (AOV). The founders needed a management team to step in and re-architect the store—shifting the digital experience from purely transactional to highly educational, while seamlessly upselling complementary products like hair wraps and serums. We took over the end-to-end technical operations, turning their Shopify store into an automated growth engine.
Selected Package: Cora Shopify Booster
Key Challenges
01
The
Consumers were deeply skeptical that "just water" could remove makeup. The site lacked an integrated, fast-loading visual education flow to prove the concept before the point of purchase.
02
Stagnant Average Order Value (AOV)
Customers were checking out with a single $20 item. The UX didn't naturally guide them to build a comprehensive, high-ticket beauty routine.
03
Brand Authority Disconnect
The website felt like a standard dropshipping catalog rather than a premium, sustainable European beauty tech brand, which was hurting conversion rates on cold traffic.
Our Solution
/ 01
Educational "How It Works" UX
We integrated high-speed, looping micro-videos and step-by-step GIF visualizers directly into the product page hero sections. This visually proved the "water-only" claim instantly, melting away buyer skepticism without slowing down site speed.
/ 02
Dynamic "Routine" Bundling
We replaced standard checkout flows with an interactive "Build Your Routine" upselling block. When a user added the makeup remover, the UI seamlessly recommended pairing it with a GLOV hair wrap and reusable makeup pads for a percentage discount, driving up AOV.
/ 03
Eco-Luxury Brand Redesign
We elevated the visual architecture. We integrated clean typography, "Cruelty-Free" & "Reusable" trust badges right near the Add-to-Cart buttons, and designed a custom sustainability landing page to build deep brand loyalty.
How We Solved Their Problem
A 5-Step Execution Plan That Transformed Chaos into Bookings
01
The Friction Audit
We mapped out the customer journey and identified exactly where skeptical buyers were dropping off (lack of visual proof).
02
Visual Proof Engineering
We hard-coded lightweight video elements directly into the buying flow to educate visitors instantly without sacrificing mobile load times.
03
AOV Architecture
We designed and developed the backend logic for automated "Routine Bundles," incentivizing larger cart sizes without requiring manual setup from the founders.
04
Authority Optimization
We redesigned the site to reflect the brand's premium European heritage and eco-friendly mission, placing critical trust badges at the highest points of friction.
05
Ongoing Managed Growth
The store now runs under our full-stack management. We handle product launches, promotional campaigns, and daily conversion optimization while the founders steer the ship.
Final Deliverables
A conversion-first execution stack designed to compound performance, trust, and repeat revenue.
01Delivered
Build Your Routine
Outcome-ready implementation
02Delivered
Integrated Educational Video/GIF UI
Outcome-ready implementation
03Delivered
Eco-Luxury Storefront Redesign
Outcome-ready implementation
04Delivered
End-to-End Technical Store Management
Outcome-ready implementation
Struggling form the Same problems
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PROJECT OUTPUT:
Make your Shopify skincare store convert and retain like a top operator
Bring us your current CVR, AOV, MER, and repeat-rate challenges. We will map the highest-impact actions for the next 90 days.
Tools Used:
Shopify Plus
Klaviyo
Recharge
Attentive
Rebuy
Yotpo
Gorgias
Triple Whale
Nosto
Okendo
Judge.me
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Posted Apr 30, 2026
Transformed GLOV Beauty's storefront to enhance UX and increase Average Order Value.
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