Real Estate Express is the market-leading online real estate education company in the United States. They guide real estate professionals through the education, test prep, testing and accreditation process, to help people all over the United States change their lives and make their dreams a reality. During the rebranding, we began to explore aesthetic strategies that would incorporate the best user experience into the brand before a single screen of product or marketing UI was redesigned. The core congruences between UX guidance and brand guidance and the necessary co-informative relationship between the two is a principle often overlooked in our industry, to the detriment of bottom line effectiveness, accessibility compliance, and operational efficiency. Based on this work, the parent company restructured from the C-suite down to take advantage of the vision in numerous ways. Chief among them was to consolidate all of their real estate education brands into a single brand under the identity umbrella we’d presented. This was the birth of Colibri Real Estate.

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