From the existing, dated designs that my client was unhappy with, I created a new, sleek and minimal brand system and various accompanying iOS app flows in Figma, collaborating with my client on the new direction for the app. I completely redesigned their brand, typography, colors, and advised on their logo design.
With the new flows I designed, I rebuilt the iOS app in Xcode and converted their server to Swift using Vapor and Postgres for development velocity, ease of maintenance, and code sharing. I also built them an admin macOS app for managing content and shared outfits.
Here are the app store marketing screenshots: