Overview Redesigned Slingshot’s AI-powered agency dashboard to eliminate post-login confusion and help users reach value faster through a clarity-first experience.

Slingshot combined analytics, project management, clients, and AI in one product, but users felt overwhelmed immediately after logging in. Too many choices, no clear starting point.

I redesigned Slingshot’s core dashboard experience to transform an overwhelming “all-in-one” product into a clear, guided, and scalable SaaS interface.

The new experience introduces:

A clarity-first home dashboard that answers “what do I do next?” immediately

Clearly separated workspaces for Projects, Dashboards, Clients, and AI

A guided onboarding flow that adapts to user goals instead of dumping features

A modern, professional UI system designed for agency teams and decision-makers

This work focused on structure, hierarchy, and interaction design, not just visual polish.

Shows progress

Reduces cognitive load

Directs users to meaningful actions

Prevents the “What should I do now?” confusion

Slingshot’s biggest challenge wasn’t missing features, it was cognitive overload after login.

This redesign:

Reduces mental effort for first-time and returning users

Makes the “AI + analytics + project management” promise feel organized

Helps users reach value faster through guided actions and smart defaults

Creates a scalable foundation for future features without UI debt

In short: more clarity → better adoption → higher retention.

Clarity beats feature density. This redesign helps users understand what to do next within seconds of logging in.