Slingshot Dashboard Redesign — Clarity-First AI SaaS Experience
Turning complexity into clarity for AI-powered agency workflows.
Overview
Redesigned Slingshot’s AI-powered agency dashboard to eliminate post-login confusion and help users reach value faster through a clarity-first experience.
The Problem
Slingshot combined analytics, project management, clients, and AI in one product, but users felt overwhelmed immediately after logging in. Too many choices, no clear starting point.
What I Built
I redesigned Slingshot’s core dashboard experience to transform an overwhelming “all-in-one” product into a clear, guided, and scalable SaaS interface.
The new experience introduces:
A clarity-first home dashboard that answers “what do I do next?” immediately
Clearly separated workspaces for Projects, Dashboards, Clients, and AI
A guided onboarding flow that adapts to user goals instead of dumping features
A modern, professional UI system designed for agency teams and decision-makers
This work focused on structure, hierarchy, and interaction design, not just visual polish.
Onboarding
Why it works:
Shows progress
Reduces cognitive load
Directs users to meaningful actions
Prevents the “What should I do now?” confusion
Why It Matters
Slingshot’s biggest challenge wasn’t missing features, it was cognitive overload after login.
This redesign:
Reduces mental effort for first-time and returning users
Makes the “AI + analytics + project management” promise feel organized
Helps users reach value faster through guided actions and smart defaults
Creates a scalable foundation for future features without UI debt
In short: more clarity → better adoption → higher retention.
Current version - Proposed version
Key Takeaway
Clarity beats feature density. This redesign helps users understand what to do next within seconds of logging in.
Demo
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Posted Dec 18, 2025
Redesigned Slingshot’s AI-powered agency dashboard to eliminate post-login confusion and help users reach value faster through a clarity-first experience.