WACA ANZPCC 2024 — Interactive Brand Ecosystem by Hamza AshrafWACA ANZPCC 2024 — Interactive Brand Ecosystem by Hamza Ashraf

WACA ANZPCC 2024 — Interactive Brand Ecosystem

Hamza Ashraf

UX Designer

Art Director

Brand Designer

Interaction Designer

Design Systems Specialist

Editorial Designer

Athlete

Product Designer

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Adobe Acrobat

Project Overview

Client: WACA (Western Australian Cricket Association).

Role: Art Director & Multidisciplinary Designer

The Challenge:Creating a PDF as a high-performance interactive tool that comes in handy on the field during matches.

From Static PDF to High-Performance Digital Tool" Managing 70+ pages on a mobile screen requires more than just a layout; it requires an architecture. I engineered a Centralized Navigation Hub that allows users to jump across 12+ categories—from Match Fixtures to Team Profiles—with zero friction.

Interactive Index: High-level categorization for instant page discovery.

Contextual Shortcuts: One-tap buttons to return to the schedule or home page.

User-Centric Flow: Designed specifically for the high-pressure environment of the ANZPCC 2024.

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Posted Aug 12, 2026

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

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