I recently developed a concept design for a fictional florist, "Floral Studio," creating a complete brand identity from scratch. This project involved designing the entire brand, including devising a unique business name, selecting a colour palette, choosing typography, and crafting a custom type logo.

The concept for Floral Studio centred around seamlessly integrating floral elements into the brand name itself, ensuring that the essence of the business was reflected throughout the design. The name I created, Floral Studio, was designed to be memorable and evocative of the beauty of flowers.

For the colour palette, I selected a soft and feminine combination of pale pink and warm purple brown. These colours were chosen to convey a sense of delicate charm and warmth, aligning with the envisioned florist's goal of providing a sophisticated and inviting floral experience.

The typography was carefully chosen to complement the brand’s aesthetic. This concept aimed to create a cohesive and elegant visual identity for Floral Studio, showcasing how the brand could stand out in the marketplace.