For Carly Jenner, an executive coach empowering high-achieving women, I delivered a comprehensive branding package within just a week. This included the logo, typography, colour palette, and marketing materials such as a branded pre-work questionnaire and a ten-page PowerPoint template built into the slide master for ease of use.

The sleek logo design features a feminine side profile, representing Carly’s target audience—high-achieving women in demanding careers. The lotus above the head signifies their journey of personal growth and empowerment, reflecting the transformative impact of Carly’s coaching.

The brand colours—navy, turquoise, and white—blend professionalism with a feminine touch. Navy conveys trust and sophistication, turquoise adds a refreshing and calming energy symbolising clarity and creativity, and white provides a clean, modern backdrop for simplicity and openness.