Brown's Concrete Brand and Marketing Refresh

Contributed to a broader brand overhaul, refining the visual presentation of Brown’s Concrete across marketing materials. The goal was to create a more cohesive and contemporary look while maintaining brand recognition and ensuring consistency across different platforms.

Designed the product catalogue to organize Brown’s extensive collection into a clear, accessible and visually engaging resource. The layout balances product photography, colour selections, product details and supporting information to help customers explore the collection and make informed decisions.

Created product-specific information sheets that communicate essential specifications, dimensions, colour availability and product features in an easy-to-navigate format. These materials provide customers and industry professionals with practical reference tools while maintaining a consistent visual style throughout the product range.

Designed social media content to support product awareness, brand recognition and ongoing marketing initiatives. The content highlights product features, new offerings, completed projects and industry activity, translating the brand’s visual identity into engaging digital communications.

Designed business cards and branded apparel to extend the Brown’s Concrete visual identity across both professional and physical brand applications. The business cards provide a polished, cohesive representation of the brand in client and industry interactions, while the apparel reinforces brand recognition and creates a consistent look for team members at events and company activities.