The design brief provides a detailed summary of the brand direction and guides the brand identity design. The key words pulled from the design brief include a holistic approach and comprehensive care. With the key words, the design targeted a logo that brings out a holistic care.
Logo Construction
Logotype design
The logotype design includes a logo safe zone to create a clear and visible logo.
The logotype includes a light mode and a dark mode version as well as a secondary mark for different logo use case scenarios.
Packaging Design
The design also includes a web-design comp concept designed in Figma for the clinic website.
This includes visual identity design for a medical clinic brand with logotype design, social media and packaging design. Typography & color system are included.