Crunchia – Playful Branding for Healthy Snacking This projec...

Crunchia – Playful Branding for Healthy Snacking

This project showcases my approach to character-driven branding and emotionally intelligent packaging design. Crunchia is a fictional healthy snack brand designed to make nutritious choices feel fun, friendly, and accessible—especially for younger audiences and families.

Each packaging concept features a cheerful food character (like a tomato or cheese wedge), designed to evoke warmth and playfulness. These characters are not just decorative—they serve as emotional anchors, helping children connect with the product through storytelling and visual empathy.

Part 2 designs will also be shared.🫰