Angie's Choice Catering Website Redesign and CRM Integration

Leo Saavedra

0

Web Designer

Content Writer

Adobe Creative Suite

Adobe Photoshop

Duda

Client: Angie's Choice Catering

Year: 2019

Overview:

The Angie's Choice Catering project involved a comprehensive redesign of their existing website to elevate the brand's online presence and streamline client interaction. As a premium catering service in Willis, Tx, our goal was to reflect Angie's modern culinary flair and exceptional service quality digitally.
Branding and identity
Branding and identity

Objectives:

Brand Reinforcement: To develop a visual identity that resonates with the brand's upscale offerings and diverse menu options.
User Experience: To create a user-friendly interface that facilitates easy navigation and engagement for various customer actions, from browsing menus to booking services.
Client Management Integration: To incorporate a CRM solution, enabling Angie to manage customer relations, invoices, and payments effectively through the website.
Previous website and branding
Previous website and branding

Solutions Implemented:

Design Overhaul: We selected a vibrant color palette and modern typography that aligns with Angie's vision for her brand.
Responsive Layout: Ensured mobile optimization to cater to on-the-go customers, increasing accessibility and convenience.
CRM Integration: Implemented the Vita plugin for seamless backend management, allowing Angie to oversee client interactions and financial operations from a single dashboard.
After redesigning and developing a brand identity aligned with the client's needs
After redesigning and developing a brand identity aligned with the client's needs

Results:

The redesign led to an immediate impact:
Aesthetic appeal increased with a fresh, modern look.
User interaction was more intuitive, reducing bounce rates.
Client management was streamlined, improving efficiency.
The website saw over 3000 impressions and significant active user engagement within the first month post-launch.
This project not only revitalized Angie's Choice Catering's digital interface but also empowered the business with tools to foster growth and customer satisfaction.
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Posted Feb 20, 2024

Revamped Angie's Choice Catering's website for a modern, user-friendly experience with integrated client management for streamlined operations.

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Web Designer

Content Writer

Adobe Creative Suite

Adobe Photoshop

Duda

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