🗝️ Branding for Real Estate Agency and Social Media Strategy

Duran Carasso is a premium real estate agency specializing in high-end residential and commercial properties. Known for its expertise, personalized service, and in-depth market knowledge, the agency operates in a competitive market where maintaining a distinct, recognizable brand is essential. With a legacy of trust and luxury, Duran Carasso sought a brand redesign and social media strategy to reinforce its position and attract a broader, digital-savvy clientele.

1. Discovery and Brand Audit

We began with an in-depth audit of Duran Carasso's visual identity, communication style, and competitor landscape. This phase revealed that, while the brand was well-regarded, its visual language was outdated and inconsistent across platforms. This discovery allowed us to set specific goals to modernize and unify the brand while maintaining the agency's luxury appeal.

2. Defining Goals and Vision

The agency aimed to communicate a sense of exclusivity, trustworthiness, and sophistication across all touchpoints. The vision became clear: to craft a refined, contemporary identity that would resonate with both established clients and new prospects. This clarity led us to focus on a sleek, minimalist aesthetic combined with high-end visual storytelling for digital platforms.

3. Design Development

- Logo and Color Palette Refresh: We modernized the Duran Carasso logo, creating a refined version with clean lines and a more sophisticated color palette that evoked trust and luxury. The new colors – a mix of deep navy, gold, and slate gray – were chosen to reflect high-end professionalism.

- Typography: We selected a modern serif typeface that adds an air of elegance while remaining highly readable on digital screens and print.

- Imagery and Visual Elements: Recognizing the importance of showcasing property details, we integrated high-resolution property images, architectural sketches, and polished graphic overlays to convey exclusivity and professionalism.

4. Implementation Across Channels

We implemented the redesigned brand elements consistently across Duran Carasso’s website, print materials, email newsletters, and social media platforms (Instagram, LinkedIn, and Facebook). Each channel followed a cohesive visual style, creating a recognizable look that improved brand recall.

5. Social Media Strategy and Execution

- Content Planning and Execution: We curated a content calendar focused on three main pillars: luxury property highlights, market insights, and client success stories. Posts were designed with a balance of high-quality images, informative captions, and interactive elements like polls and Q&A sessions to engage users.

- Interactive Features and Campaigns: We introduced monthly Instagram Stories with virtual tours, which led to a 40% increase in story views. In addition, interactive Q&A sessions on property investments attracted significant engagement, helping Duran Carasso connect more deeply with their audience.

- Performance Metrics: Over the first three months post-launch, Duran Carasso experienced a 25% increase in social media followers and a 35% boost in engagement rates. These results translated into more direct inquiries through social media, showing that the revamped strategy effectively drove audience interaction.

6. Results and Impact

Since the brand refresh and social media strategy launch, Duran Carasso’s online visibility improved significantly. Website visits from social channels increased by 30%, and lead conversion rates rose by 20%. The cohesive, modernized brand identity helped the agency stand out in a saturated market, strengthening both client retention and new lead acquisition.