🛍 Signage Design for Municipality Market

Claudia Gala Pham

Graphic Designer
Editorial Designer
Creative Design
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Ajuntament de Barcelona
Signage Design Proposal for the Central Market

Overview

This signage design proposal was selected for its formal suitability to the chosen space, aiming to bring liveliness through the addition of color and to reach a wider audience. The design encompasses both exterior and interior signage, providing a cohesive and informative experience for visitors.
moodboard
moodboard
Color palette
Color palette

Exterior Signage

1. Informative Totem Poles:
- Location: At the two main entrances of the market.
- Design: Monolith-type totem poles made of openwork iron with tinted aluminum plates.
- Content: Historical information combined with old images from the Garraf Photographic Archive.
2. Directional Signs:
- Function: Indicate entrances and guide visitors into the market.

Interior Signage

1. Timeline Display:
- Location: Inside the market.
- Design: Positioned at a height between 1.5 and 2.5 meters for optimal readability at short distances (less than 10 meters).
- Content: Historical information about the market, enhancing the educational experience.
2. Regulatory Signs:
- Function: Indicate the locations of offices and elevators within the market.
3. Backlit Map:
- Location: Main entrances (Entrance 1 and Entrance 3).
- Material: Backlit for enhanced visibility and adaptability to changing stops and new technologies.

Communication Objectives

The proposal addresses the communication needs of the Central Market's diverse visitor base, including school groups, young adults, and the elderly. The signage is designed to enhance accessibility and provide clear, informative content.

Proposal number 2:

Proposal number 3

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