Portfolio Sample Project: Unlocking Growth with an Influencer Social Media Strategy for Dr. Adeline Kikam 🌟

Project Sample Overview:

This project focuses on developing a comprehensive social media strategy for Dr. Adeline Kikam, a dermatologist and influencer, to enhance her online presence, engage her audience, and promote her brand authentically. The strategy leverages platforms like TikTok and Instagram, incorporating interactive challenges, consistent brand messaging, and performance tracking tools to maximize growth and engagement. 📈✨

1. Platform Analysis and Audience Demographics 📊

TikTok Overview:

- Customer Demographics:

- Age 13–17: 4% 👧

- Age 18–24: 38% 🧑‍🎓

- Age 25–34: 44% 👩‍💼

- Age 35–44: 12% 👨‍💼

- Age 45–64: 2% 👴

- Top Countries:

- USA: 66% 🇺🇸

- Ghana: 6% 🇬🇭

- South Africa: 5% 🇿🇦

- Canada: 3% 🇨🇦

- Jamaica: 3% 🇯🇲

Instagram Overview:

- Customer Demographics:

- Age 0–17: 2% 👶

- Age 18–20: 5% 🧑‍🎓

- Age 21–24: 12% 👩‍🎓

- Age 25–34: 65% 👩‍💻

- Age 35–54: 15% 👨‍💻

- Average Engagement Rate: 0.68% 📉

- Top Countries:

- USA: 75% 🇺🇸

- Canada: 4% 🇨🇦

- United Kingdom: 4% 🇬🇧

- France: 3% 🇫🇷

- Nigeria: 1% 🇳🇬

2. Content Strategy: The #Glowithade Challenge 💡

Campaign Goal:

To engage the audience through an interactive, month-long challenge focused on skincare and self-care routines. 🌿✨

Weekly Breakdown:

- Week 1: Detoxifying the skin and hair, setting the foundation for the glow-up journey. 🧖‍♀️

- Week 2: Feeding the glow with the right products and nutrients, both internally and externally. 🥗💊

- Week 3: Protecting the glow from daily stressors, including dos and don’ts for maintaining healthy skin. 🛡️

- Week 4: Locking in the new routine and embracing the glow! 🌟

Highlights of the Challenge:

- Tuesday: Q&A sessions where the audience can ask questions and receive professional answers. This is also an opportunity to explain how natural ingredients work. ❓💬

- Thursday: Giveaways of sample products to the most active participants. 🎁

- Confession Friday: A segment where participants share their best and worst glowing-up decisions in the comments. 😅🌟

- Guest Wednesday: Inviting fellow influencers for cross-promotion during the challenge. 👥

3. Brand Representation and Messaging 🎤

Brand Voice and Messaging:

- Do: Use captions in all videos, incorporate trending topics (e.g., "girl math" trend), and maintain a positive, supportive tone. 👍📝

- Don’t: Use aggressive or negative language, or make unsupported claims. 🚫

Hashtags:

- #Skincare 🧴

- #Glowithade ✨

- #Skincaretips 💡

4. Leveraging Technology for Performance Tracking 📱💻

To ensure the success of the campaign, the following tools were introduced:

Social Media Planning:

- Metricool 📅

- Hootsuite 🦉

Social Media Analytics Platforms:

- Instagram Analytics 📊

- TikTok Analytics 📈

- YouTube Analytics 📺

Social Listening Tools:

- Monitor brand mentions and audience sentiment surrounding the campaign. 🎧🔍

5. Conclusion 🎯

This project demonstrates the power of a well-structured social media strategy in unlocking growth for influencers and brands. By combining engaging content, consistent brand messaging, and data-driven performance tracking, Dr. Adeline Kikam’s online presence was elevated, resulting in increased audience engagement and brand loyalty. 🚀💖

Ready to Elevate Your Brand? 📈

If you’re looking to unlock the full potential of social media marketing for your brand, contact me to create a tailored strategy that drives growth and engagement. 📩✨

Thank you for reviewing this portfolio project. Let’s work together to unlock your brand’s growth potential! 🌟🚀

#InfluencerMarketing #SocialMediaStrategy #Glowithade #Skincare #BrandGrowth 🌟