Yes And Relating is a company focused on helping people create and improve their relationships through unique events, workshops, and coaching. Their approach incorporates improv techniques, making the process of connecting more fun, easy, and emotionally resonant.

Yes And Relating needed a brand that captured the playfulness, energy, and emotional depth of their services, while also standing out from typical relationship brands, which often rely on red and pink. I was hired to create an effective brand identity, a website, and digital marketing materials that reflect these values while emphasizing communication and connection.

The logo integrates the core themes of connection, emotion, and communication, central to the brand’s mission. After a thorough exploration of the brand's unique selling points, we established these three themes are the crux of the company. By identifying the symbolism of each of the themes, I built upon combining these into an effective, minimalist, welcoming, and mission-focused mark.

The vibrant orange color palette conveys energy and enthusiasm, setting it apart from competing relationship brands who focus on pink and red to illustrate romance. Yes And Relating is more than finding romance. It's a system for emotional growth.

The website is designed to encourage ongoing engagement with the services. This consisted of deep behavioral research and highly strategic, action-oriented design. A customer is motivated to keep coming back to Yes And Relating to build on previous knowledge, meet more people, and build an emotional network within the community.

To reinforce brand recognition, I designed several assets that can be used by attendees of the Yes And Relating services and merchandise they can use outside the event. These designs indicate to a customer that the services are credible, established, consistent, and approachable.