The Lucena had a website that did not connect with its target audience, architects. The previous website also did not have a good experience and did not convey the sophistication that high standards require, which is important as they are an exclusive carpentry shop made for architects with high standards.
We immersed ourselves in this case, did research, extracted the essence of the company and solved the pain by building a website with surprising effects, which lead the target audience to experience the power of the brand.