Over the past year, we’ve been designing and building a modern email editor inside Rule — focused on flexibility, structure, and reusability.

As a product designer, I handled everything from early exploration and UX flows to high-fidelity design and interactive prototypes — all built in Figma. The goal was to make email creation feel more like working in tools designers love, like Framer or Figma, while staying fully MJML-compliant.

This recent update introduces Bookmark Sections — a feature that allows users to save and reuse content blocks across campaigns. It’s a step toward building a more modular and efficient workflow, turning the editor into a system that scales with your creativity.

Check more in-depth case study