Operational Improvement for an e-com Beauty Products

Luis Matias

Business Strategist
CEO
COO
Created strategy for owners, assessed risks, needs, operations, finances, and priorities, set targets, and completed operational procedures for a turnaround, to avoid bankruptcy. Devised and executed strategy to address debt to banks and suppliers, solve friction with unhappy consumers, and boost low morale among team members.
●      Analysed 3 years of data on prices, margins, stocks, and delivery times, to present a new stock mix.
●      Implemented new stock, reduced delivery by 6 days, 61% drop, and completed 80% of orders on time.
●      Achieved economic break-even in 100 days, growing business by 350%, via targeted bold marketing.
●      Reorganized internal services and reduced client’s delivery times by additional 3 days.
●      Gained €96 thousand liquidity, via sluggish stocks, targeted items to liquidate, and set up a stock-off site.
●      Evaluated and improve brochures, and PowerPoints and created financial statements for the selling company. Identified potential buyers and prepared a sell-off for €2,8 million of the business’s operational assets
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