As Lead UX/UI Designer, I spearheaded a complete redesign of Playlog’s marketing website to help new visitors instantly grasp the platform’s value and convert into users. I conducted an in-depth audit and competitive analysis, crafted wireframes and high-fidelity designs in Figma, which then the developers built it accordingly. Featuring a video hero banner, “Featured In” marquee, interactive bento-style feature grid, social-proof carousel, and dedicated Wedding, Travel, and Corporate use-case pages. By blending thoughtful UX strategy with dynamic visuals and seamless components.