Bulloak Wines / Packaging
Huw Davies
The client ☕️
Zilzie Wines is an Australian winery located in the Murray Darling region of Victoria, Australia. The winery has a rich history that dates back to 2000 when the Zilzie Estate was established. Over the years, Zilzie Wines has gained recognition for its commitment to producing high-quality wines that capture the essence of the Australian terroir.
The goal 💡
Develop a new label design for Bulloak wine varieties. Bulloak needed a fresh design steeped in the history of the tree with the same name. (Bull oak is a common name for a number of species of Australian trees). Required were a label design for Sauvignon Blanc, Cabernet Merlot and Rosé varietals.
The result ✅
Three iconic designs, in a cut-out label style. This was an intentional decision so the buyer could experience the Bulloak tree design with all varietals colour profiles showing through. It provided for a strong cohesive design system across all three varietals.
CONCEPTS
FINAL DESIGN
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Posted Jun 26, 2023
Created packaging designs for a range of wine varieties that was pivotal to it's heritage. Resulted in increased sales and customer satisfaction.
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Zilzie Wines
