7-Eleven (Banana Bread) / Packaging

The client ☕️

7-Eleven Australia is a trusted convenience store chain with businesses all over the world.

The goal 💡

The goal of the gluten-free banana bread food packaging for 7-Eleven is to appeal to health-conscious consumers by clearly highlighting the product's gluten-free attributes and delicious taste. This was a brand new product, designed with the brand architecture in mind.

The result ✅:

The design led to a significant uptick in 7-Eleven's gluten-free banana bread sales, appealing to a wider audience with its clear health messaging and enticing visuals.

Customers appreciated the easy identification of dietary-friendly options, enhancing their overall shopping experience.