OVIRA — Furniture Brand Identity & Visual Design
Saif Ali
OVIRA — Furniture Brand Identity and Visual System
OVIRA is a furniture brand identity centered on refined design, effortless comfort, and thoughtful everyday living. The work develops a cohesive visual system that can move from physical spaces to packaging and digital experiences.
Project goal
Create an identity that feels warm and considered while remaining recognizable across a wide range of furniture brand touchpoints.
Design direction
A sculptural symbol and rounded wordmark establish the core identity. Warm walnut, sage green, and soft neutrals connect the brand to the materials and spaces associated with furniture. Clear typography supports both expressive campaign work and practical information.
Applications
The presentation follows the system from logo construction, color, and typography through signage, outdoor advertising, delivery branding, packaging, stationery, editorial layouts, apparel, social media, and website applications.
Outcome
A complete furniture visual identity system demonstrated across print, physical, and digital mockups. The gallery documents how the identity holds together across different formats.
Project gallery
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Posted Nov 5, 2026
Furniture brand identity with a sculptural mark, rounded wordmark, and warm walnut and sage palette across packaging, signage, print, and digital applications. Focus: furniture branding, logo design, visual identity, packaging design, retail signage.
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