SaaS Explainer Video for RocketForms

Project Goal The goal of this video was to create a clear SaaS explainer for RocketForms - a platform for building AI-powered forms. The task was to present how the product works, highlight its main features, and communicate the advantages for users. The client needed a concise, modern, UI-focused video that explains the product without being overly long or technical.

Approach I structured the video around the essential logic of the platform: creating a form, customizing fields, applying AI suggestions, previewing the result, and managing submissions. The narrative focuses on the platform’s main advantages - simplified form creation, time-saving AI assistance, flexible customization, and an overall faster workflow. The video is designed to explain what the product does, how it works, and why it is valuable for users, while maintaining a minimal and focused visual style. My Role I handled the full production process: narrative structure, UI adaptation, design boards, animation, and final execution. The goal was to communicate the product’s mechanics and benefits through a clean, modern SaaS visual language.

Outcome The result is a high-clarity SaaS explainer video that helps RocketForms communicate its workflow and value to potential users. The video is used on the website, in marketing materials, and in product communication to demonstrate how the platform works and what makes it beneficial.