LANDING PAGE AND SALES PAGE - Marcela McGowan

Link: https://hotmart.com/pt-br/marketplace/produtos/chave-do-desejo/X84334501A?sck=HOTMART_MEM_CA

Objective: Call her leads base to discover and purchase her course.

Strategy: For the lead capture pages, the focus was on addressing the desires of the target audience in a bilateral conversation using triggers of curiosity, reciprocity, novelty, coherence, and connection to increase conversion from sign-ups to the free event promoting the course. Two versions of the pages were created to conduct A/B testing and determine which one converts better so that adjustments can be made over time.

For the sales pages, more elaborate content was provided, explaining the benefits of the course in more detail, introducing Marcela, providing social proof from those who have already taken and enjoyed the course, and giving a brief historical overview explaining to the lead that this knowledge was stolen from her, introducing the patriarchy as a common enemy. Various triggers were used to increase conversion, such as bilateral conversation, curiosity, reciprocity, coherence, connection/empathy, authority, novelty, social proof, painting the future, and urgency, while also presenting the benefits of the course and addressing objections. Two versions of the sales page were also created, with only the first screen and the button text for registration changed to conduct A/B testing and determine which one converts better for ongoing adjustments. 

Catchy headlines were used on all pages to pique the reader's curiosity. The sales pages were divided into screens, but it is one continuous text as you scroll down the page.

________________________________________________________________________

Title: Do you know the secrets of your authentic desire?

Subtitle: In this online and free workshop, I will show you the keys to discovering a sexuality more in line with who you really are.

Leave your email below to participate in the event and join the new wave of women aware of their own power.

>Email of the lead<

(Insert a video of Marcela speaking, but without audio on the right side.)

Título: What do you hide from yourself? You deserve to fulfill your deepest desires.

Subtitle: In this online and free workshop, I'll help you discover yourself in a deeper way and find out which desires are bubbling inside you. Shall we do this together?

Leave your email below if you want to be part of the new wave of women interested in their own sexual well-being.

(Insert a video of Marcela speaking, but without audio on the right side.)

Title: Discover what really drives your desire and get ready for an unforgettable journey.

Subtitle: Are you ready for a journey of self-discovery and transformation? I've created a unique course called "Desire Key" aimed at women who want to explore deeply what moves them in the bedroom. What are your real and authentic preferences? Do you know them? I guide you in this quest to unravel these mysteries and develop your sexuality in an empowering way. Shall we?

(Video of Marcela talking about her course on the right)

For centuries, patriarchy has exerted its power over women, not only socially subjugating them but also robbing them of essential knowledge about their own sexuality and desire.

↓

In patriarchal societies, control over female sexuality has historically been maintained by men, perpetuating taboos, stigmas, and limitations that restrict women's freedom and pleasure.

↓

This knowledge, which should be a source of empowerment and autonomy, has been subtly hidden and suppressed, leaving women in a state of disconnection from themselves and their sexuality.

↓

Now is the time to challenge these power structures and reclaim this lost knowledge, allowing women to reconnect with their sexuality authentically and without restrictions.

↓

DESIRE KEY represents a significant step in this journey of reconnection and emancipation, offering women the tools and knowledge to reclaim their sexuality and pleasure as something truly their own.

(Design: Here, the text jumps from left to right with arrows connecting)

By enrolling in this exclusive course, you'll get:

Self-discovery: The course provides tools and exercises that help participants explore and better understand their own sexuality, getting to know themselves more deeply.

Taboo and stigma unlocking: By openly addressing sexuality-related topics, the course helps women overcome taboos and stigmas that may have been imposed by patriarchal society.

Sexual confidence: You'll learn to develop greater confidence in your sexuality, working through negative feelings of guilt and allowing yourself to explore and express your desires authentically.

Understanding desire influences: The course helps women identify and understand the various influences that can affect their sexual desire, enabling them to make more conscious choices.

Improved communication: You'll learn effective communication techniques that allow you to express your needs and desires clearly and assertively in your intimate relationships.

Body acceptance: The course promotes working on body acceptance and physical appearance, helping women develop a more positive and loving relationship with themselves.

Intimacy and connection: By better understanding your own sexuality, you'll be able to cultivate greater intimacy and emotional connection in your relationships.

Safe and healthy exploration: The course provides guidance and resources for exploring sexuality in a safe, healthy, and consensual way, promoting the physical and emotional well-being of participants.

Supportive community: You'll have the opportunity to be part of a welcoming and supportive community, where you can share experiences, receive mutual support, and feel validated in your journey.

Empowerment: The course will empower you to take control of your own sexuality, allowing you to be genuine with yourself and live a more pleasurable and empowered life.

See what those who have already taken the Desire Key course have to say:

(All in video)

Investment Value

Sign up now and receive an exclusive bonus!

Who is Marcela McGowan?

Marcela is a medical doctor specialized in gynecology and obstetrics. After working extensively with women and delivering over 500 babies, she noticed a significant gap in the conversation around female sexuality.

Driven by her observations, she pursued further studies in human sexuality and sexual therapy at USP (University of São Paulo). This led her to specialize in addressing specific cases related to sexuality.

To reach a wider audience, Marcela created a YouTube channel dedicated to discussing sexuality. She also brought the conversation to various lectures on women's sexual health.

Marcela has developed numerous courses, hosted programs such as "SEXtou" and "PRAZER FEMININO," launched a podcast on the Deezer platform, and authored a book that compiles key concepts from her years of experience and work in the field.

Title: Revolutionize your sex life and unravel the mysteries of your own desire.

Subtitle: Are you ready to uncover the secrets of your own sexuality? What lies hidden beneath your desires? "Desire Key" is a unique course designed especially for women like you who want to understand and explore their own sexuality to discover what truly ignites their fire. I'll guide you on this journey and lead you to a lighter and more authentic place. Shall we?

(Video of Marcela talking about her course on the right)

For centuries, patriarchy has exerted its power over women, not only socially subjugating them but also robbing them of essential knowledge about their own sexuality and desire.

↓

In patriarchal societies, control over female sexuality has historically been maintained by men, perpetuating taboos, stigmas, and limitations that restrict women's freedom and pleasure.

↓

This knowledge, which should be a source of empowerment and autonomy, has been subtly hidden and suppressed, leaving women in a state of disconnection from themselves and their sexuality.

↓

Now is the time to challenge these power structures and reclaim this lost knowledge, allowing women to reconnect with their sexuality authentically and without restrictions.

↓

DESIRE KEY represents a significant step in this journey of reconnection and emancipation, offering women the tools and knowledge to reclaim their sexuality and pleasure as something truly their own.

(Design: Here, the text jumps from left to right with arrows connecting)

By enrolling in this exclusive course, you'll get:

Self-discovery: The course provides tools and exercises that help participants explore and better understand their own sexuality, getting to know themselves more deeply.

Taboo and stigma unlocking: By openly addressing sexuality-related topics, the course helps women overcome taboos and stigmas that may have been imposed by patriarchal society.

Sexual confidence: You'll learn to develop greater confidence in your sexuality, working through negative feelings of guilt and allowing yourself to explore and express your desires authentically.

Understanding desire influences: The course helps women identify and understand the various influences that can affect their sexual desire, enabling them to make more conscious choices.

Improved communication: You'll learn effective communication techniques that allow you to express your needs and desires clearly and assertively in your intimate relationships.

Body acceptance: The course promotes working on body acceptance and physical appearance, helping women develop a more positive and loving relationship with themselves.

Intimacy and connection: By better understanding your own sexuality, you'll be able to cultivate greater intimacy and emotional connection in your relationships.

Safe and healthy exploration: The course provides guidance and resources for exploring sexuality in a safe, healthy, and consensual way, promoting the physical and emotional well-being of participants.

Supportive community: You'll have the opportunity to be part of a welcoming and supportive community, where you can share experiences, receive mutual support, and feel validated in your journey.

Empowerment: The course will empower you to take control of your own sexuality, allowing you to be genuine with yourself and live a more pleasurable and empowered life.

See what those who have already taken the Desire Key course have to say:

(All in video)

Investment Value

Sign up now and receive an exclusive bonus!

Who is Marcela McGowan?

Marcela is a medical doctor specialized in gynecology and obstetrics. After working extensively with women and delivering over 500 babies, she noticed a significant gap in the conversation around female sexuality.

Driven by her observations, she pursued further studies in human sexuality and sexual therapy at USP (University of São Paulo). This led her to specialize in addressing specific cases related to sexuality.

To reach a wider audience, Marcela created a YouTube channel dedicated to discussing sexuality. She also brought the conversation to various lectures on women's sexual health.

Marcela has developed numerous courses, hosted programs such as "SEXtou" and "PRAZER FEMININO," launched a podcast on the Deezer platform, and authored a book that compiles key concepts from her years of experience and work in the field.