FEED CAROUSEL + CAPTION - Bianca Mayumi (Psychologist)
Luiza Pires
Copywriter
Writer
Instagram Creator
Deliverable for study purposes:
1 Carousel posted by Bianca Mayumi, Brazilian psychologist and researcher, promoting her ebooks on mindfulness, self-esteem and compassion, self-knowledge, and communication and relationships.
The original cards and caption in the post, translated into English:
__________________________________________________________________________________
CARD 1:
Activity Books
Available at the link in the bio.
___________________________________________________________________________
CARD 2:
Ebook aimed at understanding what mindfulness is and how to apply it to our daily lives.
By using mindfulness techniques, we can be more present in our everyday lives, making some activities more functional and enjoyable for ourselves.
There are 30 activities divided into 6 chapters:
What is mindfulness
Mindfulness and body
Mindfulness and emotions
Mindfulness and thoughts
Mindfulness and sleep
Mindfulness practices
“It is observing the contents of the mind without entanglement with them, like a viewer who is present and faithful to each episode of their favorite series.”
___________________________________________________________________________
CARD 3:
This ebook aims to present what self-awareness is and invites you to look at your emotions, thoughts, and behaviors.
The book encourages you to have a deeper encounter with yourself, always respecting your limits and what you are willing to learn about yourself.
There are 30 activities divided into 5 chapters:
What is self-awareness
Who am I
Emotions
Thoughts
Behaviors
“Self-awareness is essentially the ability that each person has to perceive, analyze, and observe their own life in its needs and interests.”
___________________________________________________________________________
CARD 4:
This ebook invites you to engage in activities to identify important pillars for building self-esteem. It also aims to develop internal tools to establish a relationship of self-compassion, meaning a sense of self-kindness, shared humanity, and mindfulness with one's own story.
There are 30 activities divided into 2 chapters:
What is self-compassion
What is self-esteem
“Speaking of self-esteem involves recognizing our own identity and how we attribute value to it, utilizing our capacity to define the characteristics that compose us, and also influencing our interpretation of ourselves and the world around us.”
___________________________________________________________________________
CARD 5:
An ebook that presents how communication and relationships go hand in hand. It's not just about relationships with others, but with ourselves as well.
Here, we share strategies, practices, and care that we can take when communicating.
There are 30 activities divided into 5 chapters:
What is assertive communication
What is not assertive communication
What do you feel?
What do you need?
Conflict resolution
“Assertive communication starts with a compassionate look at what we observe, feel, need, and request. Just as active listening opens up the needs, feelings, and requests of others.”
CAPTION:
These books were created with the aim of being tools to assist you in delving deeper into yourself.
However, we know that only you can determine what makes sense for you.
So, feel free to take what resonates with you.
It's also worth noting that none of these books replace therapeutic guidance.
To purchase, simply click the link in the bio and select: infoproducts 🤍
Carousel rewritten by me applying Copy techniques.
Objective: Call her leads base to purchase her Activity eBooks.
Strategy: Initially, I used the Copy spacing technique, meaning I used the 10 available 'cards' to space out the content better, making it easier to read for leads. The more concise a text is, the greater the chance of it being read in its entirety. Additionally, spacing out the content gives a greater sense of fluidity. The strategy here is to simply change the text of the cards, but it is also necessary to change the layout of them with the change in text.
The strategy for restructuring the text was to speak with the audience in a bilateral conversation (which generates greater connection and intimacy) and address the pains and desires of this audience in the text. I also used some other triggers — curiosity, empathy, connection, and reciprocity. Additionally, I used several catchy headlines that address pains and desires for the first card of the carousel, for the creative caption, and for each of the ebooks, and changed the CTA at the end to include an automation in the comments — making access easier.
__________________________________________________________________________________
CARD 1:
BE THE BEST VERSION OF YOURSELF
A PATH TO SELF-TRANSFORMATION AND GROWTH
___________________________________________________________________________
CARD 2:
LEARN THE ART OF MINDFULNESS AND AWAKEN YOUR AWARENESS
An ebook designed for you, who wish to nurture your connection with the present moment and cultivate greater serenity and emotional balance in your daily life.
Discover mindfulness techniques to have more presence in your everyday life and make some activities more functional and light for you.
There are 30 activities divided into 6 chapters:
What is mindfulness
Mindfulness and body
Mindfulness and emotions
Mindfulness and thoughts
Mindfulness and sleep
Mindfulness practices
___________________________________________________________________________
CARD 3:
“It is observing the contents of the mind without entanglement with them, much like a viewer who is present and faithful to each episode of their favorite series.”
___________________________________________________________________________
CARD 4:
EXPLORE YOUR INNER SELF AND UNRAVEL YOUR MYSTERIES
An ebook designed for you, who seek to gain clarity about your goals, needs, and values in order to better understand your own identity.
The book invites you to develop greater authenticity and coherence between your actions and your values. It calls you to a deeper connection with yourself, always respecting your limit for what you are willing to discover about yourself.
There are 30 activities divided into 5 chapters:
What is self-awareness
Who am I
Emotions
Thoughts
Behaviors
___________________________________________________________________________
CARD 5:
“Self-awareness is essentially the ability that each person has to perceive, analyze, and observe their own life in its needs and interests.”
___________________________________________________________________________
CARD 6:
BE YOUR OWN BEST FRIEND AND LOVE YOURSELF
An ebook aimed at those who want to learn to comfort and emotionally support themselves in the face of challenges and prevent self-abandonment. For you who wish to develop self-confidence and combat perfectionism. This ebook invites you to learn to recognize your abilities and qualities and cultivate a kinder attitude towards yourself, promoting emotional well-being and resilience.
There are 30 activities divided into 2 chapters:
What is self-compassion
What is self-esteem
___________________________________________________________________________
CARD 7:
“Self-esteem has to do with recognizing our own identity and how we attribute value to it, using our capacity to define the characteristics that compose us and also influencing our interpretation of ourselves and the world around us.”
___________________________________________________________________________
CARD 8:
FROM ISOLATION TO INTIMACY — BUILD BRIDGES, NOT WALLS
An ebook intended for those who struggle to express their needs and establish healthy boundaries. For those who desire to cultivate deeper and more meaningful connections, not only with others but also with themselves.
Here, we share practical strategies and care that we can take when communicating.
There are 30 activities divided into 5 chapters:
What is assertive communication
What is not assertive communication
What do you feel?
What do you need?
Conflict resolution
___________________________________________________________________________
CARD 9:
“Assertive communication begins with a compassionate look at what we observe, what we feel, need, and request. Just as with an active look and listening to the needs, feelings, and requests of the other.”
___________________________________________________________________________
CARD 10:
I MADE THIS CONTENT WITH A LOT OF LOVE FOR YOU
NOW TELL ME, WHICH EBOOK CAUGHT YOUR ATTENTION THE MOST?
_________________________________________________________________________
Caption for the post:
✨ I want you to unlock your potential and journey towards your personal success ✨
The eBooks were created to assist you in this process of daily self-improvement and provide you with tools to delve deeper into who you are.
If you're seeking your evolution as a human being within the community, in these little books you'll find practical ways to improve your relationships—with yourself, with others, and with the world.
However, we know that only you can say what makes sense for you. So, feel free to take what resonates with you.
It's also worth noting that none of these books replace therapeutic guidance.
To access them, just click the link in the bio or comment “I TRANSFORM MYSELF” here on the post 🤍