Erpeko Trade: Pastry and food chain ingredients supplier

Krystof Bernatik

Web Designer
Frontend Engineer
Web Developer
Figma
Webflow

Introduction

This project focused on creating a professional and user-friendly website for Erpeko Trade, a supplier of high-quality ingredients for bakers, confectioners, and food processors. The site features an intuitive and responsive interface, making it easy for customers to explore products, place orders, and get in touch.
Key features include a well-structured layout, engaging content tailored to the target audience, and SEO optimization to improve visibility. The website was carefully planned, tested, and launched with ongoing maintenance to ensure a seamless experience for users. The result is a modern, informative platform that strengthens Erpeko Trade's online presence and boosts customer satisfaction.
Hero Overview:
The hero section of the website exudes a fresh and professional vibe, with a clear focus on the company’s target audience. On the left, the text highlights the core mission of Erpeko Trade: “High-quality ingredients for your bakery.” This tagline immediately communicates the company’s value and specialization. It’s followed by a concise description of the company’s mission, emphasizing the delivery of premium products and services that streamline and enhance production for its customers.
The design of the hero section features warm color tones – soft orange and beige – evoking a sense of freshness and connection to the bakery industry. On the right, there are tastefully selected images of bread and baked goods that visually reinforce the company’s focus on quality ingredients. These visuals add authenticity and an enticing element to the page.
At the top of the section, there is a clean and minimalist navigation bar, including links to sections such as “Home,” “About Us,” “Products,” and “Centers.” This simplicity ensures seamless navigation throughout the website. At the bottom of the hero section, a prominent “Our Mission” button invites users to explore more.
Overall, this section feels modern, professional, and approachable, reflecting the company’s expertise and dedication to its customers.
Partners Overview:
This section highlights the reputable partners Erpeko Trade a.s. collaborates with, showcasing its connection with industry leaders. The heading, “We work with the best in the industry,” reinforces the company’s credibility and its dedication to offering top-quality ingredients.
The layout is visually appealing, featuring a wavy design in warm orange and beige tones that maintain the website's consistent and inviting color scheme. Below the text, the logos of well-known brands such as Vandemoortele, Frujo, Lesaffre, and others are displayed prominently, immediately catching the visitor’s attention and adding a layer of trustworthiness.
The section also includes a call-to-action button at the top, labeled “View Offer” (Zobrazit nabídku), inviting users to explore the company’s product range. This interactive element encourages engagement while maintaining simplicity.
The overall design of this section conveys professionalism and trust, emphasizing strong partnerships and the company’s role in connecting businesses with premium-quality suppliers.
Branch Information Section:
This section provides an overview of the company’s logistics hub located in Havířov, emphasizing the quality and reliability of its services. The headline, “Quality and Reliability from Havířov”, highlights the central role of the logistics center in ensuring efficient operations, from storing high-quality raw materials to distributing them to customers.
The layout combines text with visuals to create an engaging and professional appearance:
Top-right image: A photograph of a modern warehouse showcasing organization and technological advancements, reinforcing trust in the company’s infrastructure.
Bento grid design: Three dynamic boxes below the main text feature attractive images of baked goods (croissants, donuts, and bread), visually tying the section to the industry and products the company supports.
Call-to-action: The subheading, “Contact us – We are here for you”, invites potential clients to reach out, emphasizing accessibility and customer service.
The use of warm tones and a structured grid layout creates a visually appealing and approachable design, reflecting the company’s professionalism and focus on high-quality standards.

Project Summary:

The project focuses on creating a professional, modern, and visually engaging website for a company specializing in the distribution of high-quality raw materials and bakery products. The website is designed with user-friendly navigation, vibrant aesthetics, and a focus on showcasing the company's expertise and reliability.

Key Features:

Hero Section:
Eye-catching visuals with a bold headline and call-to-action, ensuring the user is immediately engaged upon visiting the site.
Partner Logos:
A section highlighting collaboration with top-tier industry brands, building trust and credibility.
Branch Information:
A dedicated section showcasing the company's logistics center in Havířov, emphasizing modern infrastructure, reliability, and high standards.
Dynamic bento-grid visuals of bakery products to appeal to industry clients.
Engaging Design:
Use of vibrant colors, smooth animations, and structured layouts to create a professional yet approachable website.
Call-to-Action Elements:
Multiple prompts encouraging users to explore offers, connect with the company, and learn more about its services.

Visual Style:

A modern, clean, and dynamic design using warm tones with bold accents, reflecting the company’s high-quality services and innovation in the field.
A mix of professional imagery and creative graphic elements to communicate trust, expertise, and an industry focus.
This project aims to elevate the company’s online presence, attract potential partners and clients, and showcase its leadership in the distribution and logistics of bakery-related materials. The focus on visual storytelling and engaging layouts ensures that the website leaves a lasting impression on its visitors.
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