BlackRock - Proximity: Landing page design

Adrian Furtuna

Designed a website for BlackRock`s new Proxymity Vote Connect product, and we delivered.

Proxymity needed a post-marketing website landing page. We went through a few iterations before landing (pun intended) with a design that shows the users dashboard for increased engagement.

Modern registration and onboarding

The onboarding and registration was one of the most important steps in the user journey. We designed an easy to follow form for both mobile and desktop while keeping on brand.
This processes suffered a number of changes from a wizard type style onboarding to the current version due to reducing the steps required.

Clean visual style sheet

The design is smoothly simplified to illustrate product synergy with minimal and impactful interactions.
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Posted Jan 16, 2024

BlackRock Proxymity, enables sub-custodians to manage proxy voting and deliver exceptional client service.

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