BisViews
Deborah Adeoye
BisViews : Building Trust Through Verified Business Reviews
UX / Product Design Case Study
📍 Nigeria | Web Platform | 2024–2025 👩🏽‍💻 Role: Product Manager, UX Designer, Research Lead 🧰 Tools: Figma · Miro · Trello · Canva · Google Analytics · Hotjar
01. Introduction
BisViews is a web platform that helps people discover trustworthy businesses and share authentic reviews in Nigeria and other African markets. For businesses, it’s a digital reputation system helping them gain visibility, collect feedback, and build credibility in one place.
đź’ˇ Tagline: Authentic voices. Verified experiences.
02. The Challenge
In African markets, trust is fragile. Scams, fake business pages, and unreliable social media reviews make it hard for customers to know which businesses are real — and equally hard for good businesses to prove their credibility.
Problems we discovered:
No central platform for verified local business reviews.
Business owners can’t manage feedback effectively.
Customers rely on comments or DMs instead of structured reviews.
👉 Goal: Build a trustworthy, localized, and easy-to-use review ecosystem that connects customers and businesses transparently.
03. Research Process
User Interviews
We spoke with:
10+ business owners (vendors, consultants, service providers)
15+ customers (ages 18–45, frequent online shoppers)
Insights
83% check reviews before paying.
72% of SMEs have never collected structured feedback.
68% said social media reviews felt unreliable or fake.
Competitor Analysis
We analyzed Trustpilot, SiteJabber, and Google Reviews none localized for African users or available in Pidgin.
Opportunity: ➡️ Create the first African-centric review platform that supports micro-businesses and multilingual engagement.
04. Defining the Users
Persona A — The Business Owner (Tunde, 34)
“I sell online but customers don’t trust new brands.” Wants visibility and credibility. Goal: Claim profile and showcase authentic customer reviews.
Persona B — The Customer (Chioma, 26)
“Before I buy anything, I check if the business is real.” Wants assurance and transparency. Goal: Read verified reviews and share experiences easily.
05. Design Goals
Goal Description Trust Display verified badges and transparent review flow. Simplicity Minimize friction from sign-up to review submission. Engagement Encourage users through “Top-Rated” and “Review Challenge” features. Verification Enable admin & reviewer moderation to validate authenticity.
06. User Flow & IA
Customer Flow: → Discover businesses → Read reviews → Write a review → Rate experience
Business Flow: → Register / Claim profile → Verify → Manage reviews → Respond & analyze
Information architecture includes: Home, Directory, Review Page, Dashboard, Admin Panel, Reviewer Panel.
07. Design Process
Low-Fidelity Wireframes
We started with paper sketches, then created low-fi wireframes to test content hierarchy and call-to-action clarity.
High-Fidelity Design
Color palette: Deep blue (trust), white (clarity), orange accent (energy).
Typography: Poppins & Inter for clean readability.
Visual Language: Simple icons, intuitive cards, and strong contrast ratios (AA compliant).
Tone: Professional yet relatable. Pidgin variants used for microcopy.
08. Key Screens
Landing Page: Hero section with “Claim Your Business” + “Write a Review” CTAs.
Business Profile: Verified badge, average rating, and top reviews displayed upfront.
Review Flow: Simple 3-step rating and text input with image upload option.
Dashboard: Metrics: review volume, average rating, sentiment chart.
Reviewer/Admin Panel: Moderation states (Pending, Under Review, Approved, Rejected).
09. Usability Testing
Conducted remote testing with 10 users (5 business owners, 5 customers).
Findings:
Simplified review submission increased completion rate by 40%.
Verified badge was the most trusted element.
Users requested mobile-first design and clearer “success” feedback
10. Results & KPIs
Focus KPI Target Tools Awareness 1M+ impressions in 2 months Meta Suite, Google Analytics Business Onboarding 5K+ businesses registered BisViews DB Customer Reviews 10K+ authentic reviews Mixpanel Trust Index 90% verified businesses Admin dashboard
Qualitative Impact: Businesses began sharing BisViews links on their websites and social media bios — indicating organic trust adoption.
11. What I Learned
đź’ˇ Human-Centered Design Matters: Simple, verified, and localized UX builds trust faster than heavy visuals.
đź’¬ Localization Drives Adoption: Pidgin language microcopy increased engagement by ~25% among SMEs.
đź“Š Data Guides Decisions: Hotjar heatmaps helped refine button placements and form structure.
12. Next Steps
Launch BisViews Mobile App (React Native).
Introduce AI sentiment analysis for auto-tagging reviews.
Expand Globally under a unified trust model.
13. Reflection
“Trust isn’t built overnight — it’s designed.”
BisViews transformed a simple idea into a movement for digital transparency in World By designing with empathy, data, and cultural nuance, we made authenticity the new standard for doing business online.
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Posted Nov 11, 2025
BisViews helps users discover, review, and trust verified businesses driving transparency, engagement, and growth across the world.
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