White label event platform for big brands

Problem

Our platform needed to expand its B2B offerings to capture more revenue and cater to large-scale brands. The challenge was to create a flexible, customizable solution that could support diverse branding needs while maintaining robust functionality and stringent privacy standards.

What I did and my responsibilities

As the lead Product Manager, I spearheaded the development of a comprehensive white-label event platform solution. My responsibilities included:

Product Strategy

Developed the overarching vision for the B2B expansion

Identified key features and functionalities required by major brands

Created a roadmap for phased development and rollout

UX Design

Conceptualized a versatile design system to accommodate various brand identities

Ensured the user experience remained intuitive despite complex customization options

Product Discovery

Conducted extensive market research to understand B2B client needs

Engaged with potential clients like Coca-Cola and Monster to gather requirements

Identified pain points in existing solutions and opportunities for innovation

Technical Oversight

Led the development of a customizable headless CMS

Coordinated multiple integrations with our core platform

Oversaw the creation of a sophisticated privacy framework for handling customer data

Stakeholder Management

Collaborated with cross-functional teams including engineering, design, and sales

Communicated project progress and milestones to executive leadership

Implementation and Launch

Managed the phased rollout of the white-label platform

Oversaw the onboarding of initial major brand clients

Gathered feedback and implemented iterative improvements

Key Outcomes

Achieved a seven-figure revenue increase for the platform

Generated millions of new views across multiple event program launches

Successfully onboarded major global brands, establishing our platform as a leader in the B2B event space