New version of the competitive gaming event platform

Problem:

Our existing competitive event platform was struggling with low activation rates, complex user interfaces, and numerous user complaints about bugs and usability issues. This resulted in poor user adoption and engagement, hindering the platform's growth and success.

What I did and my responsibilities:

As the lead Product Manager, I spearheaded the end-to-end transformation of our competitive event platform. My responsibilities included:

Product Strategy

Crafted a comprehensive vision and strategy for the new platform

Developed a phased rollout plan to ensure smooth transitions for all users

Prioritized features and improvements based on user impact and technical feasibility

UX Design

Conducted user research to identify pain points in the existing platform

Collaborated with UX designers to create intuitive, user-friendly interfaces

Oversaw the redesign of key user journeys, focusing on simplification and ease of use

Product Discovery

Analyzed user feedback, support tickets, and usage data to identify critical areas for improvement

Conducted competitor analysis to identify market gaps and opportunities

Engaged with key stakeholders and power users to gather insights on desired features

Technical Oversight

Worked closely with the development team to address existing bugs and technical debt

Prioritized and managed the implementation of new features and improvements

Ensured the new platform met performance and scalability requirements

Stakeholder Management

Communicated project progress and milestones to executive leadership

Collaborated with marketing and customer success teams to plan the rollout and user adoption strategies

Managed expectations and gathered input from various internal departments

Implementation and Launch

Oversaw the gradual rollout of new features and improvements over a one-year period

Conducted beta testing and gathered user feedback for iterative improvements

Monitored key metrics post-launch and implemented necessary adjustments

Key Outcomes

Achieved an impressive ~40% lift in activations for new events

Reduced the average time for users to sign up by 50%, significantly improving the onboarding experience

Successfully transformed a complex, underperforming platform into a user-friendly, efficient system