Emily Crofton | Freelance Writing Portfolio

Briefly describe the project you worked on. What did you create, who did you create it for, and how did you approach this project?

As part of my extensive work with SnowBrains, I was asked to write a piece of sponsored content on the behalf of RED Mountain Resort. The request was to write a piece focused on a new real estate venture, The Crescent, and its groundbreaking revolution in the future of slope-side lodging. To kickoff the assignment, I was provided with a project brief as well as brand guidelines highlighting RED's brand voice and mission. From there, I was given free rein to craft an article to tell their story in the hopes of attracting attention to this new development