Seashell Logo & Visual Identity

Seashell offers a checking account with interest rates higher than traditional savings accounts by utilizing decentralized finance (DeFi) protocols. The focus is on wealth generation, keeping the user experience simple and free from the complexities of blockchain technology.

Seashell is a beautiful and meaningful name for a fintech brand, as seashells were among the earliest forms of currency. The logomark draws inspiration from the natural shape of a seashell, creatively combined with an iconic 'S' lettermark. The color palette reflects the hues found in the sea, blending the calmness of marine elements with a modern, futuristic aesthetic that suits a fintech brand.