Turning a coffee concept into

Turning a coffee concept into a complete packaging experience. ☕

For this drip bag coffee packaging concept, I explored how a simple visual direction could create a distinctive and cohesive product experience.

The design combines a deep green base with warm yellow typography and illustration, creating a visual language that feels crafted, warm, and contemporary.

I developed the system across both the individual drip bag and its outer box, while keeping key product information clear and easy to navigate — from roast notes and strength levels to net weight and product details.

I also explored the structural experience of the box, including the opening and presentation, to make the packaging feel more intentional beyond just the graphics.

A packaging system designed to turn an everyday coffee ritual into a recognizable brand moment.

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