Young Senegalise people, majority of them male, cross the Sahara and Mediterranean in the hopes of having a better life in Europe. We’ve all seen the images of packed rubber boats being rescued off the coast of some european coastline.
The approach for this campaign was to show that the green grass might be astro turf. We need young Africans to stay and arise.
Social Media is a powerful tool.
With the right content, it can change lives.