Product vision & strategy Bartly is

Product vision & strategy

Bartly is a B2B platform connecting restaurants with influencers through a barter economy. Restaurants find creators for promotion while influencers discover venues for collaboration — value for value.

We conducted flow analysis, behavioral research, and metric audits to redesign the marketplace logic. Instead of a generic matching tool, we built a system driven by trust signals and relevance.

Challenge A shared interface for both sides created friction and slow decisions.

Result Separated UX flows, reduced steps by 30–40%, and achieved +44% engagement during closed beta while delivering strategy-to-MVP in 2 months.