Product vision & strategy
Bartly is a B2B platform connecting restaurants with influencers through a barter economy. Restaurants find creators for promotion while influencers discover venues for collaboration — value for value.
We conducted flow analysis, behavioral research, and metric audits to redesign the marketplace logic. Instead of a generic matching tool, we built a system driven by trust signals and relevance.
Challenge
A shared interface for both sides created friction and slow decisions.
Result
Separated UX flows, reduced steps by 30–40%, and achieved +44% engagement during closed beta while delivering strategy-to-MVP in 2 months.
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27
Product vision & strategy
Mouse is a Telegram mini app where we rebuilt the entire product structure and introduced new gamification mechanics to turn a simple game flow into a scalable retention engine.
We redesigned the UX, reworked the funnel, and strengthened engagement loops with a focus on clarity, progression and growth metrics.
Challenge
The product had weak progression mechanics and a fragmented funnel, causing stagnant game metrics.
Result
After implementation, key metrics grew 2–3x, reaching 2M+ players, 12-minute average sessions and 89% Day-1 retention.
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32
Pepecase
TGA MiniApp, Full-Cycle Product Design & Development
Services: Product Design, Gamification, Development
Industry: Web3 Gaming
NDA